by Stephane Leathead
Simple needs often spawn great inventions. The Exocet was born from a simple wish: a chair that could literally take many shapes. Two seats tying to a central axis, and turning into various positions, for one person or more.
“Let it be an object or a brand, the creative process, in its essence, remains the same. It’s a movement where beauty and intelligence shall coexist with grace to generate benefit to its beholder.” Stéphane Leathead